Influencer marketing is a great way to grow your business and gain the recognition you would like. However, in order to do so, it is important to work with great influencers you will in turn benefit from.
Influencers are able to promote brands in their own unique way. In exchange, they receive a form of payment either through cash, free samples of the product or by gaining a following through the brands audience.
If you are thinking of contacting an influencer to promote your brand, you’re at the right place! Let’s get into 5 things to consider before hiring an influencer.
Ultimately, the influencer you decide to reach out to should fall into the lines of the aims you have for your brand. You can ask yourself, what exactly would I like to gain by hiring this influencer? Maybe you would like exposure, or an increase in your sales or even both. Once you have an idea of your end goal, you can start making decisions on who to consider.
Influencers fall into certain categories:
Nano = less than 1,000 followers
Micro = 1,000 to 100,000 followers
Macro = 100,000 to 1 million followers
Mega = over 1 million followers
For example, nano influencers are at an advantage because even though their following may not be as high as others, they tend to have more of a rapport with their audience. This is beneficial for a brand who is looking to increase their sales as their followers trust them because they are more relatable.
As a brand looking for exposure, your goal would be to partner with a macro or mega influencer as you would want the traffic that would come in from their audience. It all depends on what your goals are for your brand!
2. ANALYTICAL STATISTICS
Reading into an influencer’s analytical statistics is important as this will help you understand not just their following, but their traffic, audience, progress and other key factors. Most influencers have something along the lines of an ‘in-depth data’ pack which allows you to see the information that really matters.
Compatibility between your brand and the influencer is something to consider, as you would want to make sure that the influencer you choose to work with is a good fit. There are influencers that portray false images in order to gain collaborations. From personality to values, it is important to take your time when browsing possible influencers by thoroughly checking their page, posts and reviews to avoid any surprises during the collaboration.
4. PREVIOUS COLLABORATIONS
Taking a look at previous collaborations can give you an idea on the type of content you can expect. You can have an understanding on how the influencer has handled past collaborations and the quality that was produced. This is beneficial for your brand as you are able to then make the decision of the type of dynamic you are looking for.
Lastly, it is helpful to think about your budget prior to looking for an influencer. Influencer rate costs can vary based on your brand and what you would like to gain/who your target audience is. Knowing how much you’re willing to spend can ease the process of knowing who will fit in your budget for as long as you would like to work with them. By taking a look at an influencers rate sheet, you will be able to see if their rates suit your budget. If they do, that’s great! You can contact the ones that best fit your marketing and start a wonderful partnership.
It is undeniable the impact influencers have on social media and for brands. By taking these 5 tips into consideration, I am rest assured that you’ll be able to find the right influencer for your brand. Good luck!