In this day and age, social media has allowed influencer marketing to become an effective and innovative way to reach new clients and customers. There are many ways to go about finding the right influencers for your brand, but where do you even start?
This article will help you break down the necessary information needed, from how an influencer can be a positive aid for your brand and how to approach and find the right influencers.
First of all, what exactly is an influencer?
An influencer is an individual who has been able to use their popularity to develop an engaged audience and following. Influencers can range from one category to the other such as beauty and fashion, lifestyle, fitness and many more.
They are there to influence their audience into whatever their niche may be. For example, a fashion forward influencer may push fashion and outfit related content, whilst taking on collaborations with other fashion companies to show off new collections and such.
What they have to offer is interesting to their followers, in turn engaging people to continuously trust their views.
How do I approach the right influencer on Instagram?
One of the easiest ways to find suitable influences is through hashtags. Using hashtags will help you filter out the influencers you’re looking for based on your brand’s personality. The influencer themselves should reflect your brand, for example if you are a travel related brand, a travel influencer would be a better fit as opposed to a beauty influencer.
When searching be sure to use relevant hashtags. Start with something like #travelinfluencer or #travelblogger to have a look at the individuals that catch your eye.
A way to spot actual influencers is by having a look at their profile, their following, if they identify as an influencer and if they have had any sponsored posts. With this, you can send a private message or an email and state your proposal.
However, using hashtags can sometimes be time consuming and sometimes there are many ‘influencers’ on Instagram who in fact, are not.
Luckily, using an influencer marketing platform such an XPO is a great alternative.
As a brand, you want to make sure you’re working with honest, professional and reliable influencers.
With the help of XPO, we will help connect you to the right influencers for your brand.
At XPO, we have created a one-stop shop for you to directly book influencers for your social media campaigns.
The steps are simple: you search and filter the category of influencers you’re looking for through their engagement and follower count. Then sort through a range of fashion, lifestyle, beauty, fitness, travel and youtube influencers, filter your budget and we’ll do the rest for you.
Now you’ll be able to see our potential influencers for your brand. You then get the chance to see more in-depth data with each influencer through their audience statistics and growth analysis.
Once you have found someone you like, simply book them!
On that note, I hope these tips have been helpful, and you are able to find the best faces for your brand. Good luck!